From the Back of a Mosque Kitchen to 11+ Locations | Amin Ebrahimi

From cooking in a mosque kitchen to running 11 successful locations, Amin Ebrahimi’s story is one of grit, failure, community — and insane growth. Today, Shahs of Kabob (SOK) is a Miami staple with new locations on the way, a Puerto Rico expansion, and a fine-dining concept in development.

Amin opens up about scaling a restaurant brand, firing employees, dealing with reviews, franchising opportunities, and the moment food bloggers created lines out the door. A must-watch for anyone who loves food, business, or comeback stories.

Manny Alfonso:
Instagram: https://www.instagram.com/mannyalfonso8/

Kiko Suarez:
Instagram: https://www.instagram.com/querikoconkiko/

Eduardo Moya:
Instagram: https://www.instagram.com/mr_moya/

Follow Us! - A Day in Miami:
Instagram: https://www.instagram.com/adayinmiami/

Listen on Spotify:
https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID
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Produced by: Ben Schwede
Instagram: https://www.instagram.com/benthecreatorrr/

0:00 Intro
1:19 About Amin
3:26 Halal Meat
4:30 Menu
6:31 Salad
8:17 Starting in South Miami
11:53 Word of Mouth
12:50 Opportunities for Franchising
13:53 From Unprofitability to 11 Location in 7 Years
16:20 Failed Asian Restaurant
18:28 3 Upcoming Locations
19:37 Opening in Puerto Rico
22:47 Working with Family
24:00 Mentality Behind Scaling
25:47 Foodies That Created Lines Out the Door
27:48 Relationship with Jeff from Apocalypse
29:52 Secret Behind the Tenderness of the Chicken
31:58 Tipping
33:10 Fine Dining Concept Coming Soon?
34:22 What Would He Do Differently
35:46 Rebranding to SOK
36:11 Google Reviews
37:20 Firing Employees
38:37 Top 3 Restaurants
42:43 BrandsMart Story and Wishlist
45:09 Outro