Inside Brandsmart’s Black Friday Madness | Brandsmart USA

Step inside one of South Florida’s most iconic retailers — BrandsMart USA.
In this episode, General Manager Danny Figueredo, VP of Marketing Hansel Lopez, and Regional Director Phil Lieberman share stories from decades of growth, crazy Black Fridays, million-dollar deals, and the secret to customer loyalty that’s kept them thriving for over 45 years.

From 90s nostalgia to modern-day marketing challenges, this is a fun, inspiring look behind the scenes of a company that defined the South Florida shopping experience.

Manny Alfonso:
Instagram: https://www.instagram.com/mannyalfonso8/

Kiko Suarez:
Instagram: https://www.instagram.com/querikoconkiko/

Eduardo Moya:
Instagram: https://www.instagram.com/mr_moya/

Follow Us! - A Day in Miami:
Instagram: https://www.instagram.com/adayinmiami/

Listen on Spotify:
https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID
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Produced by: Ben Schwede
Instagram: https://www.instagram.com/benthecreatorrr/

0:00 Intro
1:48 How Has Brandsmart Evolved?
3:38 Brandsmart Dock During Black Friday
4:41 Working in the 90s
5:46 Why Brandsmart Gives a Better Experience
7:32 Building Loyalty Among Customers and Employees
9:08 $1,000,000 Deal
13:11 Preparing for Black Friday
13:52 Kiko’s Wishlist
15:25 Best-Sellers During Holidays
16:10 Mattresses
19:05 They Had to Close One Black Friday
20:26 Their Best Year at Brandsmart
21:30 Conclusion
22:11 Intro #2
23:25 About Hansel
24:36 Experience at Brandsmart
25:36 Haggling Prices
27:18 Huge Variety of Products
28:28 Lease to Own
29:28 Updating Logo and Image
32:22 The Pit
33:55 Airfrying Turkey
34:43 Encouraging People to Visit In Person
37:05 Partnership with Christmas Wonderland
39:17 Gift Cards for First 100 Customers on Black Friday
39:48 Being Open Till Late
41:33 REAL Deals for Black Friday
43:23 Biggest Marketing Challenge
45:37 Sales Team
46:31 First Purchase for Kids in Brandsmart
49:21 Deal for Kiko for a FREE TV
52:39 Kiko’s and Manny’s Wishlist
56:09 Shipping Out of Country for Tourists
57:17 Service Team
58:15 Hansel’s Wishlist
1:00:44 Top 3 Restaurants
1:04:13 Outro